Your content should keep working long after you hit publish

You've already done the hard part. Pinterest isn't just a social platform. It's a visual search engine, and it can keep sending the right people to what you already made.

Kandace Emory working at her laptop

You hit publish. Then what?

On most platforms, the thing you spent hours making has done its work within about a day, and then it's gone. So you make something new. You post again. The cycle keeps asking for more, and almost none of it builds on what came before.

Pinterest is a search engine, not a feed

People arrive on Pinterest looking for something: a recipe, a lesson plan, a room they want to copy, a product they haven't found yet. That changes everything about how your content behaves there. A pin doesn't expire the way a post does. It sits where people are already searching.

It's searched, not scrolled

Pins get surfaced by what people type in. Which means the words on and around your pin matter more than what time of day you posted.

You already have the raw material

Blog posts, products, freebies, listings, lessons. The things already on your site are what gets pinned. You don't have to start making something new.

It builds on itself

Pinterest is slow and cumulative rather than fast and disposable. That's why I'd rather you give it a few months than judge it in week two.

So, is this you?

Being honest about fit saves us both a call.

Who this is for

I'd rather tell you up front than three weeks in. Pinterest works best when there's already something on your site worth sending people to.

  • E-commerce brands with an established website and at least 5 to 10 products or blog posts
  • Lifestyle bloggers with at least 10 published blog posts
  • Course creators with 5 to 10 digital products or blog posts
  • Etsy or Teachers Pay Teachers sellers with at least 10 listings
  • Affiliate marketers on LTK or Amazon with at least 10 products, depending on the business

Not quite there yet? That's genuinely fine, so keep building. Message me anyway and I'll tell you what I'd focus on first.

Pin examples

A few templates I've designed. Every set is built for the brand it belongs to, so yours wouldn't look like these.

Pin design examplePin design examplePin design examplePin design example

Swipe to see more

Here's what it costs.

All of it, on the page, before you ever speak to me.

What it's like to work with me

She took the time to understand my business before we even met, created beautiful Pinterest mockups that felt aligned with my brand, and asked insightful questions that brought me greater clarity about my entire marketing strategy.

Jessy Pearson Jessy Pearson, Embodied Leadership, owner and coach

Kandace is incredibly organized, professional, and helpful. Working together was a total breeze. She made it so easy to understand how to prepare my content.

Michelle Leek Michelle Leek, Florida Mama Collective

Packages

Four ways to work together, depending on whether you want Pinterest set up, cleaned up, looked at, or handled.

Swipe for all four

The Audit

$99 one time

Best if you already have an account and want to know what's working before you spend anything else.

  • 45 to 60 minute recorded analysis of your full Pinterest account
  • Recording is yours to keep
  • Written recommendations with action steps
  • Two weeks of email support while you implement
  • 30 minute follow-up call at the end
Book a discovery call

The Clean Up

$629 one time

Best if your account has been sitting a while, or was set up in a hurry, and needs a proper pass.

  • In-depth keyword research for your brand and niche
  • Full profile and bio optimization, including cover and profile photo
  • Board title and description optimization
  • Five branded pin templates
  • 30 pins created and scheduled
  • One month of Pinterest and Google analytics with trend recommendations
Book a discovery call

The Signature

$529 per month

Best if you'd rather it was simply handled. No minimum commitment, though I'd suggest three or four months, because Pinterest builds on itself.

  • Everything in The Setup, kept running every month
  • 30 fresh pins created and scheduled monthly
  • 6 to 8 video pins where they suit your content
  • Monthly Pinterest and Google analytics reporting
  • Ongoing trend recommendations
Book a discovery call

All prices are starting prices. Every service is customized to your business and what it needs. Packages that include scheduling run through Tailwind. You'd set up and own that subscription yourself, so your scheduling never depends on me.

Hi, I'm Kandace

Kandace Emory

I came to Pinterest marketing the long way round. I ran my own product-based business, and before that I spent years in corporate work whose whole job was figuring out what people respond to and then building the thing that says it. I like the research part. I like the design part. And I like handing an account back in better shape than I found it.

  • Owned my own product-based business
  • Managed a corporate promotional product program
  • Marketed and developed collateral for corporate events
  • Ran customer feedback loops and performance analysis to drive change

So how do we start?

Three steps, and the first one is a conversation.

How it works

  1. Book a discovery call

    A short call to hear about your business, what you've already got on your site, and what you'd want Pinterest to do for you. I need to understand it before I can price it.

  2. Get a proposal built for your goals

    I'll send back a written proposal: which package fits, what's included, and what it costs. If nothing fits yet, I'll tell you that instead of selling you something.

  3. Sign, pay, and we start

    Contract signed and invoice paid, I get into the account and start with keyword research. You'll always know what I'm working on.

Questions

What do I need in place before we start?

A website with something on it worth sending people to: products, blog posts, digital products or listings. The fit list further up the page is the honest version. If you're close to it, message me and we'll talk.

How long before Pinterest does anything?

Longer than social media, and that's the point. Pinterest is a search engine, so pins keep getting found over time instead of peaking in a day and disappearing. I'd give monthly management three or four months before deciding, and I won't promise you a number.

Do I need a Tailwind subscription?

Yes, for any package that includes scheduling. You set it up on your own plan and you own it, so your scheduling doesn't depend on me being around.

Do you design the pins yourself?

Yes. Every set is designed for your brand, your colours, your fonts, your feel, rather than pulled from a template pack. It's the part I enjoy most.

Am I locked into the monthly package?

No. There's no minimum commitment and you can stop whenever it stops making sense. I recommend three or four months because Pinterest builds slowly, but that's a recommendation, not a contract.

Let's talk about it

Tell me what you're working on and what you'd like Pinterest to do for it. If booking a call feels like a lot right now, email or message me instead. Starting there is completely fine.

I usually reply within one business day.

Ready when you are

Book the call and we'll work out whether this is a fit. Worst case, you leave with a straight answer about whether Pinterest is worth your time right now.